You might be a little concerned with the state of the economy, worried that your job isn’t safe or frightened you might not be able to find a job when you graduate and wined up penniless?  Well over at Here Comes The Boss we wouldn’t let that happen, especially after hearing about good old Karolyne Smith of Utah and her entrepreneurial spirit. Worried about money and fuelled for the love of her son and keeping him in a good school Karolyne decided to take the novel step of selling advertising space on her body.  Where would you choose?  I’m not at liberty to discuss my choice, a very nice policeman asked me not to do that again in public, but where would you choose?  Karolyne went for her forehead.  What’s wrong with the girl?   For $10,000 those innovative chaps at Golden Palace bought Karolyne’s forehead and had Goldencasino.com inscribed above her eyes for the world to see.  Perhaps you should just check out a few of our job finding videos instead?  

Tags: alternative, Credit Crunch, funny, Karoline Smith, making money, Marketing

It’s always entertaining when BSkyB has some good news, and Murdoch’s press can shoe-horn in some poorly-veiled advertising for the Sky Channels. So it is right now, with the announcement that the company is recruiting 1,000 engineers and call centre staff to cope with a surge in demand for the service – presumably as more people stay in and want to Sky+ the decent programmes on the terrestrial channels. Or as Uncel Rupert would like us to see it: “families are still willing to shell out for Premier League football (ding!), the latest Hollywood movies (ding! ding!) and cult TV dramas such as 24. (ding! ding! ding!!”  Sky said an extra 171,000 households joined up over the final three months of 2008 leaving it with a customer base of 9.2million, and prices for the HD service are to be cut to encourage more people to take it on.

Tags: Broadcasting and communications, careers in the media, engineering job vacancies, job vacancies and apprentices at BSkyB

Beer sales have never been lower. 36 pubs are closing each week. And my pal Mark Hunter boss of Carling brewer Coors makes just 1p on each pint brewed. Time to call last orders? Not for him: instead he’s putting his efforts into getting women to drink beer. That’s thinking outside the box in a recession: Just 14% of ladies sup in the UK, compared with 25% in the USA, so there’s room to grow thinks he. Coors has set up Project Eve (?!) a team of five women, to look at ways of tapping into the market, while addressing the issues of taste and calories. Physiologically, there are differences between male and female tongues and that leads them to react to beers in different ways. Carling is the biggest of Coors’s 20 brands, accounting for 5.5 million of the 31 million barrels of beer made in Britain annually.

Tags: Careers at Coors, Careers in Drink retail, Drinks industry, Food and Drink, graduate talking point, Marketing, Retail

A commercial for furniture DFS has been banned for making its sofas look too big. The Advertising Standards Authority (ASA) received 21 complaints from viewers (who are these people?!) before DFS admitted to using green-screen technology to superimpose actors into domestic settings and that “some of the sofas did appear large in relation to the actors” though not intentionally. DFS cleverly pointed out that many customers’ main concern was whether a sofa would fit in their house or flat and so showing the sofas bigger than they really were would have been a deterrent to sales. Yeah right; if that was the case, you’d shrink them wouldn’t you?! Of course the most objectionable thing about the DFS ads is that they swell the coffers of cock-rock, Canadian muppets, Nickelback, whose painting-by-numbers hit RockStar is inexplicably sung by the actors in the ad.

Tags: advertising, Commercials, graduate job interview talking piont, Marketing, Retail

Management Today magazine have a bit of time on their hands so have dreamt up a ranking of the most admired brands in Britain – not really, they are rated by businesses leaders and analysts (with too much time on their hands). Last year’s number 1, M&S plummeted to no.29, to be replaced at the top spot by Diageo, the owner of such drink brands as Guinness and Johnnie Walker. This year’s rankings are seen as a good indicator as to who is positioned to win through in the economic downturn. The top five are; Diageo (booze); Johnson Matthey (chemicals); Unilever (food); BSkyB (telly); Tesco (shelf stacking). There must be something to the list – despite being compiled before the events of last week Woolworths came in at number 238 out of 240.

Tags: brands for graduates to apply to, engineering, Food and Drink, Marketing and Communications, R&D Science, Retail