Harvey Nics hire new face for brand
Who do you think the new face of Harvey Nichols is? Peaches Geldof? Zara Philips? Mark Ronson? No, its someone more attractive than any of them: Wallace and Gromit. The new ads have been created by DDB London for the opening of HN’s new Bristol store. The pictures show Wallace in a Dolce and Gabbana fitted shirt and an Alexander McQueen cashmere jacket, while Gromit wears a Paul Smith scarf. Sean Clarke, head of marketing and licensing at animators Aardman, bleated: “I think it only fitting that W&G a great British institution celebrate another institution in retailing Harvey Nichols coming to Bristol.” Then he picked up his cheque and fcuked off down the pub.
Tags: advertising, fashion, Marketing, New campaign, Retail, Talking point
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Leave a comment