Ad company big winner from new enormous shopping centre
It’s fair to say that a push down the stairs may be the best present some retailers get this Christmas. Nevertheless, next week sees the opening of Europe’s largest shopping centre: Westfield in Shepherds Bush, West London. It will be fascinating to see whether the opulence and ideas of the £1.6bn site will be enough to make the stores within it keep afloat while the high street struggles to tread water. There’s one slightly obscure winner already: advertising placement company Ocean Outdoor has been given the £70 million contract to supply advertisements for the next 10 years. Among the ideas being touted by Ocean Outdoor are three electronic digital screens that will sit in the middle of the Holland Park roundabout. I could have some better ideas than that for £70m, could you? Then now’s the time to get in touch with them!
Tags: Advertising jobs, graduate and student placements in media, growth in advertisng, Marketing, Retail
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