Credit Crunch Beating Mentalness
February 24th, 2009
You might be a little concerned with the state of the economy, worried that your job isn’t safe or frightened you might not be able to find a job when you graduate and wined up penniless? Well over at Here Comes The Boss we wouldn’t let that happen, especially after hearing about good old Karolyne Smith of
Tags: alternative, Credit Crunch, funny, Karoline Smith, making money, Marketing
Women drinking beer could save the drinks industry
January 6th, 2009
Beer sales have never been lower. 36 pubs are closing each week. And my pal Mark Hunter boss of Carling brewer Coors makes just 1p on each pint brewed. Time to call last orders? Not for him: instead he’s putting his efforts into getting women to drink beer. That’s thinking outside the box in a recession: Just 14% of ladies sup in the UK, compared with 25% in the USA, so there’s room to grow thinks he. Coors has set up Project Eve (?!) a team of five women, to look at ways of tapping into the market, while addressing the issues of taste and calories. Physiologically, there are differences between male and female tongues and that leads them to react to beers in different ways. Carling is the biggest of Coors’s 20 brands, accounting for 5.5 million of the 31 million barrels of beer made in Britain annually.
Tags: Careers at Coors, Careers in Drink retail, Drinks industry, Food and Drink, graduate talking point, Marketing, Retail
DFS advert slammed for having “big sofas”
December 4th, 2008
A commercial for furniture DFS has been banned for making its sofas look too big. The Advertising Standards Authority (ASA) received 21 complaints from viewers (who are these people?!) before DFS admitted to using green-screen technology to superimpose actors into domestic settings and that “some of the sofas did appear large in relation to the actors” though not intentionally. DFS cleverly pointed out that many customers’ main concern was whether a sofa would fit in their house or flat and so showing the sofas bigger than they really were would have been a deterrent to sales. Yeah right; if that was the case, you’d shrink them wouldn’t you?! Of course the most objectionable thing about the DFS ads is that they swell the coffers of cock-rock, Canadian muppets, Nickelback, whose painting-by-numbers hit RockStar is inexplicably sung by the actors in the ad.
Tags: advertising, Commercials, graduate job interview talking piont, Marketing, Retail
Purple rain as Yahoo boss exits
November 19th, 2008
A sad day for comedy: Its sayonara to one of big businesses loose cannons, Jerry Yang, the co-founder of Yahoo, who is stepping down at big boss. He’s been entertainingly under fire from his staff and board after cocking-up a sale to Microsoft earlier this year and then waving goodbye to Google in a proposed internet advertising tie-up. He wrote to employees to say he would find another buyer, and never did. Yahoo is surprisingly popular outside of the UK, where Google is king, and a new boss might just be the shot in the arm the company needs, so definitely put them on your “possible employer” list. Yang’s e-mail to employees ended with the words: “All of you know that I have always and will always bleed purple” - in reference to the predominant colour on the company’s logo. Er…which is red.
Tags: Graduate careers at Microsoft, graduate jobs at Yahoo, IT, Marketing, Online
Ad company big winner from new enormous shopping centre
October 24th, 2008
It’s fair to say that a push down the stairs may be the best present some retailers get this Christmas. Nevertheless, next week sees the opening of Europe’s largest shopping centre: Westfield in Shepherds Bush, West London. It will be fascinating to see whether the opulence and ideas of the £1.6bn site will be enough to make the stores within it keep afloat while the high street struggles to tread water. There’s one slightly obscure winner already: advertising placement company Ocean Outdoor has been given the £70 million contract to supply advertisements for the next 10 years. Among the ideas being touted by Ocean Outdoor are three electronic digital screens that will sit in the middle of the Holland Park roundabout. I could have some better ideas than that for £70m, could you? Then now’s the time to get in touch with them!
Tags: Advertising jobs, graduate and student placements in media, growth in advertisng, Marketing, Retail
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